Description of original award (Fiscal Year 2010, $356,400)
The goal of the Enforcing Underage Drinking Laws (EUDL) Program is to support and enhance State efforts, in cooperation with local jurisdictions, to enforce laws prohibiting the sale of alcoholic beverages, or the consumption of alcoholic beverages by minors. For the purpose of the program, minors are defined as individuals under 21 years of age.
Puerto Rico will support a national and local coalition to organize the EUDL efforts. The coalitions will begin active recruitment of potential members and of assistance from interested community groups and organizations through direct invitation and promotion in a weekly news paper column dedicated to the alliance. The 2010 EUDL funds will allow the development of taskforces and committees to address the goal of the project. The goal of the national and local coalitions is to support and enhance the efforts of government agencies and communities to prohibit the sale of alcoholic beverages to minors and the purchase and consumption of alcoholic beverages by minors. The coalitions will achieve this goal by implementing these strategies: (1) Media campaign in radio and press to promote public awareness of alcohol abuse problem among youth and encourage the development of behaviors, norms and attitudes related to youth alcohol abstinence. (2) Implementing evidence based environmental prevention approaches to promote family values and attitudes among parents which support abstinence from alcohol by minors. (3) Reduce sale of alcohol to minors at public events.