Description of original award (Fiscal Year 2002, $900,000)
SUMMARY DESCRIPTION OF PROJECT
Our Hope for Youth, "Tell a Friend" campaign is a Congressional Earmark. The program proposes to use the in-school educational network to provide public service media spots that are geared to educate youth to the problems involved with gambling among pre-teens and teenagers in much the same way as public service media spots have educated youth regarding alcohol and drugs. The goal of reducing teenage gambling by bringing clear, understandable messages to students ages eleven through thirteen, and to measure the impact of the messages regarding the danger and consequences of gambling, is critical. The outcome goal of this project is to see a measurable change in the target audience's perception regarding their own role and responsibility in the problems of gambling.
The "Tell A Friend" campaign is a multi-faceted educational approach providing public service media spots through the in-school educational network. The anti-gambling media education program for students will expand the "Tell A Friend" campaign and increase the awareness of this critically important issue in the target student audience of middle school students.