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Social Media Toolkit

This year, the Office of Juvenile Justice and Delinquency Prevention (OJJDP) and its partners are celebrating the 50th anniversary of the Juvenile Justice and Delinquency Prevention Act (JJDPA), enacted on September 7, 1974. The anniversary theme is, "Looking Back, Moving Forward: Celebrating 50 Years of the JJDPA."

Throughout 2024, the Office will engage in education and outreach activities highlighting advancements made in juvenile justice reform over the last 50 years, while encouraging stakeholders to join OJJDP in our work to reimaging a youth justice system of tomorrow that focuses on support, healing, and restorative justice. 

Learn more about OJJDP, its priorities, and the Continuum of Care model designed keep youth out of the juvenile justice system and help those in the system find positive paths for the future through support and services.  

  Use These Hashtags To Spread the Word

#JJDPAct | #OJJDPTurns50 | #50YearsOfTheJJDPA | #JJDPAAnniversary

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Join us in creating a better future for our children. Below you'll find a variety of ideas for how to use the resources in this toolkit to help spread the word and build excitement about the JJDPA 50th anniversary. 

  • Download our JJDPA 50th anniversary graphics and display them on your website, social media profile, and digital informational signs. 
  • Use our 50th anniversary image frame (halo) on your social media profile picture. 
  • Promote JJDPA 50th anniversary on your social media channels using our sample posts.
  • Use our 50th graphics to create promotional materials that you can print and post in your communal office spaces, community centers, and local organizations that serve youth at-risk.
  • Use these resources when you host a JJDPA 50th event or presentation to educate and promote discussion around juvenile justice reform. 

Promotional Graphics
Download and use these graphics on your website, social media, and other digital channels to promote the 50th anniversary of the JJDPA. Please refer to our image use guidelines before using graphics. We also ask that when using any of the anniversary graphics, we ask that you also include the following disclaimer language:

"Points of view or opinions expressed are those of the authors and do not represent the official position or policies of OJJDP or the U.S. Department of Justice." 

Overview
These professionally developed illustrations promote the 50th anniversary of the Juvenile Justice and Delinquency Prevention Act (JJDPA), with the year-long observance—"Looking Back, Moving Forward: Celebrating 50 Years of the JJDPA"and can be used to draw attention to your community's observance of the JJDPA's 50th anniversary. Learn how to match the theme colors, which fonts to use, what kind of file is best suited for your purposes, and other recommendations to make the most of this resource guide.

When you use the JJDPA 50th anniversary artwork, you become part of the year-long effort to raise awareness of the Act addressing youth victimization and crime by offering help and requiring accountability.

JJDPA 50th Anniversary Artwork 
To tie in your JJDPA 50th anniversary activities and events to those being held across the nation, use the Juvenile Justice and Delinquency Prevention Act anniversary theme colors and approved fonts. The 50th anniversary logo is the exclusive property of OJJDP and may only be used or reproduced if following these guidelines. See OJJDP's Publishing Guidelines for guidance on use of our 50th anniversary logo on your promotional products.

Typeface | Fonts
To help maintain a consistent look, the font used in the anniversary logo is Merriweather. 

Theme Colors
The JJDPA 50th anniversary theme colors are blue, secondary blue, orange, green, red, and brown.
Designed in RBG, the color palette also includes comparable CMYK and HEX codes for your convenience. 

  • Blue – (RGB: 31, 46, 75) (CMYK: 100, 71, 30, 40) (HEX: #1F2E4B)
  • Secondary Blue  (RGB: 41, 98, 255) (CMYK: 100, 25, 0, 0) (HEX: #2962FF)
  • Orange – (RGB: 243, 91, 70) (CMYK: 0, 75, 65, 0) (HEX: #F35B46)
  • Green – (RGB: 79, 226, 192) (CMYK: 70, 0, 50, 0) (HEX: #4FE2C0)
  • Accent Red – (RGB: 157, 44, 33) (CMYK: 25, 94, 100, 22) (HEX: #9D2C21)
  • Brown – (RGB: 111, 72, 28) (CMYK: 40, 64, 99, 39) (HEX: #6F481C)

Additional Resources 
This section of the JJDPA 50th anniversary Social Media Toolkit provides additional resources to help you raise awareness about the JJDPA and promote OJJDP's resources, including our latest publications, access to juvenile justice facts and statistics, and more. 

We've created the following sample social media posts so you can quickly and easily add them into your social media calendar(s). Feel free to edit these and/or write your own copy as you see fit. 

We encourage you to pair your post with one of our downloadable JJDPA 50th anniversary images. Remember to follow our image use guidelines and use our 50th anniversary hashtags when creating your content. 


Date Created: July 9, 2024