Description of original award (Fiscal Year 2009, $1,550,837)
This award is funded as one of a cohort of related projects directed at (1) developing and implementing community initiatives that promote child and youth safety; (2) providing resources and expertise to assist communities develop effective public awareness strategies about child and youth safety; and (3) raising public awareness about these issues at the local and national level. The two-fold purpose of this program is to support demonstration projects in multiple communities and to leverage the investment in those communities by developing public awareness campaigns that disseminate the safety messages of the local projects to the broadest possible audience.
INOBTR will develop public awareness strategies to serve each of the communities implementing local projects under this child and youth safety initiative. The public awareness strategies will represent innovative use of media and other platforms, and will target the broadest possible audience.
INOBTR will work with each of the local child and youth safety grantees to leverage all possible outreach resources, paying attention to underserved and nonserved populations. CA/NCF