Join us in creating a better future for our children. Below you'll find a variety of ideas for how to use the resources in this toolkit to help spread the word and build excitement about the JJDPA 50th anniversary. 

• Download our JJDPA 50th anniversary graphics and display them on your website, social media profile, and digital informational signs. 
• Use our 50th anniversary image frame (halo) on your social media profile picture. 
• Promote JJDPA 50th anniversary on your social media channels using our sample posts.
• Use our 50th graphics to create promotional materials that you can print and post in your communal office spaces, community centers, and local organizations that serve youth at-risk.
• Use these resources when you host a JJDPA 50th event or presentation to educate and promote discussion around juvenile justice reform. 

Promotional Graphics
Download and use these graphics on your website, social media, and other digital channels to promote the 50th anniversary of the JJDPA. Please refer to our image use guidelines before using graphics. We also ask that when using any of the anniversary graphics, we ask that you also include the following disclaimer language:

Overview
These professionally developed illustrations promote the 50th anniversary of the Juvenile Justice and Delinquency Prevention Act (JJDPA), with the year-long observance—"Looking Back, Moving Forward: Celebrating 50 Years of the JJDPA"—and can be used to draw attention to your community's observance of the JJDPA's 50th anniversary. Learn how to match the theme colors, which fonts to use, what kind of file is best suited for your purposes, and other recommendations to make the most of this resource guide.

When you use the JJDPA 50th anniversary artwork, you become part of the year-long effort to raise awareness of the Act addressing youth victimization and crime by offering help and requiring accountability.

JJDPA 50th Anniversary Artwork 
To tie in your JJDPA 50th anniversary activities and events to those being held across the nation, use the Juvenile Justice and Delinquency Prevention Act anniversary theme colors and approved fonts. The 50th anniversary logo is the exclusive property of OJJDP and may only be used or reproduced if following these guidelines. See OJJDP's Publishing Guidelines for guidance on use of our 50th anniversary logo on your promotional products.

Typeface | Fonts
To help maintain a consistent look, the font used in the anniversary logo is Merriweather. 

Theme Colors
The JJDPA 50th anniversary theme colors are blue, secondary blue, orange, green, red, and brown.
Designed in RBG, the color palette also includes comparable CMYK and HEX codes for your convenience. 

• Blue – (RGB: 31, 46, 75) (CMYK: 100, 71, 30, 40) (HEX: #1F2E4B)
• Secondary Blue – (RGB: 41, 98, 255) (CMYK: 100, 25, 0, 0) (HEX: #2962FF)
• Orange – (RGB: 243, 91, 70) (CMYK: 0, 75, 65, 0) (HEX: #F35B46)
• Green – (RGB: 79, 226, 192) (CMYK: 70, 0, 50, 0) (HEX: #4FE2C0)
• Accent Red – (RGB: 157, 44, 33) (CMYK: 25, 94, 100, 22) (HEX: #9D2C21)
• Brown – (RGB: 111, 72, 28) (CMYK: 40, 64, 99, 39) (HEX: #6F481C)

This section of the JJDPA 50th anniversary Social Media Toolkit provides additional resources to help you raise awareness about the JJDPA and promote OJJDP's resources, including our latest publications, access to juvenile justice facts and statistics, and more. 

• Access to a list of historic cases in juvenile justice that can be used in your awareness efforts.
• Learn tips for finding up-to-date juvenile justice facts and statistics.
• Find additional resources about juvenile justice, by accessing our Model Programs Guide and training opportunities.
• Get more information about the upcoming 2024 OJJDP National Conference on Youth Justice in November.
• OJJDP National Conference on Youth Justice FAQs  

We've created the following sample social media posts so you can quickly and easily add them into your social media calendar(s). Feel free to edit these and/or write your own copy as you see fit. 

We encourage you to pair your post with one of our downloadable JJDPA 50th anniversary images. Remember to follow our image use guidelines and use our 50th anniversary hashtags when creating your content. 

• This year, I'm joining #OJJDP to celebrate 50 years of the Juvenile Justice and Delinquency Prevention Act. Join me in learning more about this landmark legislation and how it's changed  https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary
   
• OJJDP turns 50 this year! Visit the Juvenile Justice and Delinquency Prevention Act 50th Anniversary webpage to explore the history of the landmark legislation, explore related research and resources, and much more: https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary
   
• Did you know 2024 marks 50 years since the signing of the Juvenile Justice and Delinquency Prevention Act? Learn the history behind the Act, it established the how you can raise your voice for #JuvenileJusticeReform: https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary #JJDPA
   
• I'm celebrating 50 years of the #JJDPA and the establishment of #OJJDP. Will you join me? Learn about the significant legislation and its continued impact on youth justice: https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary
   
• OJJDP is looking back at how the #JJDPAct has impacted youth justice over the past 50 years – and are laser-focused on what can be done to move forward. Check out their JJDPA 50th Anniversary webpage for more info: https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary 
   
• It has been 50 years since the Juvenile Justice Delinquency and Prevention Act established OJJDP and charted a new course for youth justice. Join us in learning more about the impact of the #JJDPA and the ways the office is #Celebrating50Years: https://ojjdp.ojp.gov/about/jjdp-act-50/jjdpa-50th-anniversary
   

The following animated 50th anniversary logos can be incorporated in your social media messages, posts and web pages:

Full size animated logo 460x307	Full size animated logo 1200x627
Full size animated logo 960x640	Full view mp4 file

The following 50th anniversary images can be incorporated in your social media messages, posts and web pages:

Full size logo

Full size logo